Is Your Trulia Listing Working as Hard as it Should?
Web Searching is the “NOW” of Property Searches
The popularity of web searching is no longer even newsworthy in the real estate game. So chances are good, no, great that you are already making sure your property listings are distributing to at least one of the major sites beyond the MLS (like Trulia, Obeo, Zillow or Postlets).
So why bring up the subject at all? Because the fact is that even when REALTORs are using these sites, they aren’t always making sure they maximize the potential of those listings on Trulia and other syndication sites by performing the necessary edits and enhancements that increase the web exposure for both the property and the listing agent!
Breaking Down the Trulia Process
- Trulia pulls listing data from the MLS or ListHub. This is not instantaneous, so it may take some time/days for the listing to show up.– If you are waiting for this automated process, you could be losing valuable momentum in the early days of your listing!
- You are able to go in and “claim” your listing or make other value-added edits to the data that pulls over.– For instance, did you add the photos a day or two after the listing was live? If you need a refresher on the reasons that good photos are absolutely critical, go back and read up on getting professional photography.
- OR if the listing is not pulling automatically (possibly because you are putting it into Trulia on the same day it was entered into the MLS), you can hand-enter all of the data yourself. This gives you control over the timing, the branding, and the completeness of the data in Trulia (not everything pulls completely from the MLS or ListHub).
Why is it important to get timely, complete, fully branded listings into sites like Trulia? According to REALTOR.com, as of November 2011, Trulia alone is getting 8.1 million unique visitors per month. When those unique visitors come across your listings, make sure you are doing everything in your power to maximize that first impression and draw them in!